New York, London … Warsaw. Welcome, New Balance!

22-01-2019 10:01

“Welcome to Warsaw” – this slogan will inaugurate strategic cooperation with a new technical partner – the American brand New Balance. We have just signed a four-year contract. New Balance is a partner of well-known marathons in the world – in New York, London and Rotterdam. Our agreement includes a series of actions to give a new impulse to promote running and strengthen the position of Warsaw as the running capital of the region.

Together with the new partner, we want our cooperation to contribute to the next step towards the development of running and continuous raising of the level of events organized in the capital.

 “I feel that the finalization of several months of talks about cooperation with New Balance brand is the beginning of something new, not only for the Warsaw Marathon but also for running in Warsaw and Poland in general. I am talking about this because it turned out that we share a very similar perception of the needs of the Polish market as well as the challenges facing the suppliers of products and services. We are facing the need to create a second boom for running and both people behind the NB brand and the FMW team really want to bring this new revolution. We have many years of cooperation ahead of us, which will benefit the entire running industry in Poland. And this is probably the best news,” says Marek Tronina, the president of the Warsaw Marathon Foundation.

“We eagerly awaited the start of cooperation with the Warsaw Marathon Foundation, organizer of, among others, a marathon with a 40-year tradition,” said Wojciech Majkut, president of Tarmax – a distributor of the New Balance brand in Poland. “The history and vision of our brands are characterized by incredible synergy and love of running. I hope that together we will bring new energy, creativity, and passion for the events organized by the Warsaw Marathon Foundation, “ Majkut added.

The new sponsor will also take care of providing the necessary sports equipment and the production of official T-shirts of our races.

New Balance as a partner of well-known marathons in the world – in New York, London and Rotterdam – perfectly understands the idea of promoting running. The first event in which our new partner will be involved in is the 14th Warsaw Half Marathon. This year’s edition will take place on March 31st and is accompanied by a unique mission – to collect  1,000,000 PLN for charity as part of the #BiegamDobrze charity action. We invite you to register for the half marathon!